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Webfleet

Bridgestone-owned global fleet platform with New Zealand operations, TCA-approved hardware and integration pathways into local RUC services.

Amsterdam, NetherlandsWholly owned by Bridgestone CorporationFounded 1999
Webfleet logo
Website
1999
Webfleet launched
50,000+
Business customers reported
180+
Countries with Webfleet users
TCA
LINK 740 approved for TMA and RIM
2019
Acquired by Bridgestone

Overview

Webfleet is a global fleet-management and vehicle-telematics platform owned by Bridgestone Corporation. It began in Leipzig in 1999 as a DataFactory web application, one of the early software-as-a-service fleet products. TomTom acquired DataFactory in 2005 and developed the platform through TomTom WORK and TomTom Telematics before Bridgestone acquired the business in 2019. The platform combines real-time vehicle and asset tracking, trips, workflow, driver coaching, video, professional navigation, maintenance, electric-vehicle management and open interfaces. Webfleet says it serves more than 50,000 businesses and is used by drivers in more than 180 countries. It operates a dedicated New Zealand site and support channel. Webfleet's New Zealand RUC relevance is indirect but concrete. It is not listed as an NZTA eRUC provider; instead its vehicle data can be integrated with specialist providers. Webfleet and Picobyte publicised a New Zealand integration, and Webfleet's API reference includes support for road-usage-charge calculations. This allows fleets to retain Webfleet as their operational platform while using a local RUC service for licensing or compliant distance workflows. In Australia, TCA lists Webfleet Solutions as an Application Service Provider for TMA and RIM and approves the LINK 740 device at Levels 2 and 1. That regulatory-telematics experience increases its relevance to future New Zealand rules that may recognise built-in or third-party telematics. It does not, however, establish a current New Zealand approval.

Products & Services

Webfleet

Cloud fleet platform for tracking, trips, mileage, utilisation, maintenance, drivers, jobs and reporting.

WEBFLEET.connect

API for integrating fleet data with ERP, transport management, scheduling, asset and partner systems.

LINK Devices

Installed vehicle-data and tracking hardware, including TCA-approved LINK 740.

OEM.connect

Manufacturer-supplied vehicle data connected without installing an aftermarket device.

Webfleet Video

AI dash-camera events and footage linked with fleet and driver information.

OptiDrive 360

Driver coaching and behaviour analysis intended to improve safety and efficiency.

Work App and PRO Terminals

Driver jobs, navigation, status, proof of delivery and communication.

EV and Tyre Management

Electric-fleet, charging, tyre-pressure, maintenance and sustainability functions.

Technology

WEBFLEET.connect

Open fleet-data integration

Learn more

APIs and SDKs allow third-party applications to read fleet data and embed workflows, including supported road-usage-charge calculations.

Vehicle and trip dataMileageJobsDriver informationPartner applicationsRUC calculation support

LINK 740

TCA-approved telematics device

4G vehicle device approved at TCA assurance Levels 2 and 1 for TMA and RIM.

GPS and vehicle dataTMARIMRemote softwareNational Telematics Framework

History

99
1999

DataFactory AG launched Webfleet in Leipzig as an early web-based fleet-management service.

01
2001

Webfleet worked with Blaupunkt and Siemens on integrated navigation, tracking and driver communication.

05
2005

TomTom acquired DataFactory and combined Webfleet with LINK connected-vehicle devices.

06
2006

TomTom WORK expanded the platform's European fleet-management position.

15
2015

Webfleet launched OptiDrive for driver coaching, safety and fuel efficiency.

18
2018

The Webfleet platform was rebuilt with expanded integration and connected applications.

19
2019

Bridgestone acquired TomTom Telematics and Webfleet became part of Bridgestone.

21
2021

Webfleet added AI video and connected tyre-pressure technology.

25
2025

Webfleet New Zealand and Picobyte publicised an integration connecting fleet information with local RUC services.

26
2026

TCA listed the LINK 740 device for TMA and RIM and Webfleet continued New Zealand sales and support.

Leadership

Bridgestone Mobility Solutions leadership

Business oversight

Webfleet operates as Bridgestone's fleet-management and data-solutions business; its local website does not publish a New Zealand executive team.

Beverley Wise

Regional Director, Webfleet

Public spokesperson for Webfleet's regional customer and product activity.

RUC Involvement

Webfleet is a telematics data and integration platform rather than a current NZTA RUC provider. Its New Zealand integration with Picobyte and Australian TCA approvals provide practical routes into RUC administration and future assured-distance models.

Market Position

  • Established global fleet platform with a New Zealand operation
  • Published local integration with Picobyte
  • Open APIs include road-usage-charge calculation support
  • TCA-approved LINK 740 and provider status for TMA and RIM
  • Not listed by NZTA as a RUC provider or electronic distance recorder

Policy Positions

  • No Webfleet New Zealand RUC-reform submission was located.
  • Its open-platform model supports specialist RUC providers using telematics data without Webfleet itself issuing licences.

Shareholder Analysis

Analysis of notable corporate and institutional shareholders. Individual shareholders are excluded.

Bridgestone

Bridgestone Corporation

Traced via research
Listed ultimate parent

Acquired TomTom Telematics in 2019 and owns the Webfleet business as part of its mobility-solutions strategy.

Website

Profile compiled from public sources. Last updated July 2026. Back to Market →