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RUC on Rails Ltd

New Zealand technology company making Road User Charges more accessible, transparent, and easier to navigate for all drivers.

Dunedin, NZPrivate Limited CompanyFounded 2025
RUC on Rails Ltd logo
Website
3
Consumer-facing brands (RUC Hub, RUC Compare, RUC Pass)
2,000+
Retail locations planned for RUC Pass nationwide
100%
New Zealand owned and operated
0
Ads, sponsors, or placements on RUC Hub

Overview

RUC on Rails Limited is a Dunedin-based consumer technology company building retail and access infrastructure around New Zealand's transition to digital Road User Charges. Founded in 2025, the company emerged from direct operational exposure to friction within the transport and driver ecosystem, identifying early that the expansion of Road User Charges to all light vehicles would create both nationwide complexity and a rare structural opportunity. Rather than operating as a single monolithic service, RUC on Rails has developed a coordinated consumer ecosystem designed to address the full RUC journey from information and comparison through to purchasing and physical access. Its portfolio includes RUC Hub, a live data and analysis platform covering policy changes, revenue tracking, provider intelligence, and integrated public tools such as the RUC Calculator and RUC Checker; RUC Compare, a structured marketplace enabling drivers and fleet operators to evaluate RUC providers side by side across price, accessibility, and customer experience; and RUC Pass, a physical access product designed for over-the-counter RUC purchasing and rolling out across more than 2,000 retail locations nationwide, with Standard, Student, and Super Gold options. The company operates under four guiding principles: accessibility across both digital and physical channels, integrity through reliability and accuracy, velocity in responding to structural market shifts, and technical precision achieved through deliberate use of automation and modern architecture. RUC on Rails is 100 percent New Zealand owned and operated by co-founders Adam Johnston and Briyarne Pascoe.

Products & Services

RUC Hub

New Zealand's independent source for Road User Charges news, data, market intelligence, and analysis. Covers 60+ organisation profiles, a full RUC timeline from 1977, statistics and data, policy explainers, and a resources library. Includes two integrated public tools: a free RUC Calculator for estimating charges based on vehicle type and distance, and a RUC Checker for looking up a vehicle's current RUC status. No ads, no sponsors, no placements.

RUC Compare

A free comparison platform that lets drivers and fleet operators compare all known New Zealand RUC providers side by side. Compares across three dimensions: price (fees, bulk discounts, offers), accessibility (online, app, retail options), and customer experience (verified ratings and reviews). No signup required. Inclusion is independent of commercial relationships.

RUC Pass

An everyday access brand making RUC purchasing simple and accessible wherever drivers already transact. Soon available at 2,000+ retail locations including dairies, petrol stations, and convenience stores nationwide. Offers three pass types: Standard, Student (15% discount), and Super Gold (15% discount). Supports cash, EFTPOS, card, Apple Pay, and Google Pay. Instant licence issuance with no accounts, contracts, or subscriptions required.

Technology

Kowalski

Market Intelligence & Structural Monitoring Engine

Learn more

Kowalski is the proprietary data intelligence system that powers the research, comparison, and monitoring infrastructure behind RUC Hub and RUC Compare. It acquires, structures, and monitors publicly available information across the RUC ecosystem, transforming fragmented provider data into structured, queryable datasets. The system uses a three-layer extraction framework: deterministic rules for stable content, pattern-based logic for semi-structured data, and AI-assisted interpretation for ambiguous tables and PDFs. It continuously monitors tracked surfaces for meaningful changes in pricing, fees, disclosures, and layouts, with multi-stage validation including schema checks, cross-field integrity, and anomaly detection. Kowalski operates exclusively on public data with no authentication circumvention, respects rate limits, and follows a source governance process for all monitored surfaces.

Data AcquisitionMarket StructuringValidation PipelineSource GovernanceChange DetectionAI-Assisted Extraction

RUC OS

Proprietary RUC Management & Transaction Platform

Learn more

RUC OS is the operational backbone powering RUC Pass. Built entirely in-house, it is a purpose-built management system designed to process, govern, and reconcile Road User Charge transactions across multiple channels. The transaction engine handles complete lifecycle management from vehicle lookup and quote generation through purchase, settlement, reconciliation, and invoicing - every stage structured and auditable. It supports multiple sales channels including retail networks, web checkout, mobile app, and API integrations, with configurable channel requirements and smart routing. The settlement system features multi-ledger support, configurable pricing rule sets, automated batch processing, and detailed invoicing with GST handling and NZTA RUC pass-through tracking.

Transaction ProcessingSettlement EngineCompliance ControlsChannel ManagementBilling & InvoicingVehicle Intelligence

Sentinel

Autonomous Privacy-First OBD-II Distance Computation Device

Learn more

Sentinel is a proprietary OBD-II hardware device developed during early automated RUC research phases. It was built as a distance engine, not a tracking device - it measures how far a vehicle has travelled, and nothing else. All primary distance computation occurs on-device using an ESP32-C3 (RISC-V) microcontroller running FreeRTOS. Distance is derived mathematically from vehicle motion data via the CAN bus interface, requiring no GPS, no mobile data, and no cloud dependency. The device uses a dual-mode measurement system: baseline OBD-II polling for universal vehicle support, and enhanced CAN extraction for higher-frequency sampling where available. Distance is persisted at fixed meter intervals with robustness guarantees against power interruption, vehicle shutdown, and connectivity loss.

Edge ComputationPrivacy by DesignCAN Bus InterfaceDual-Mode MeasurementNo GPS RequiredNon-Volatile Persistence

History

25
2025

RUC on Rails Limited incorporated in August 2025 by co-founders Adam Johnston and Briyarne Pascoe. Began development of consumer-facing RUC brands and tools, including RUC Hub as an independent information platform with integrated RUC Calculator and RUC Checker tools.

25
2025

Launched RUC Compare as a free provider comparison platform, and developed RUC Pass as an upcoming retail purchasing brand.

26
2026

Expanded RUC Hub with comprehensive market intelligence covering 60+ organisation profiles, full RUC timeline from 1977, statistics, explainers, and resources. Continued preparation of RUC Pass for market launch ahead of the nationwide RUC transition.

Leadership

Adam Johnston

Co-founder & CEO

Since 2025

Based in Dunedin. Co-founded RUC on Rails to make Road User Charges more accessible and transparent for all New Zealand drivers.

Briyarne Pascoe

Co-founder & CTO

Since 2025

Based in Dunedin. Responsible for technical architecture and development across all four RUC on Rails brands.

RUC Involvement

RUC on Rails is a technology company whose entire focus is making the Road User Charge system more accessible, transparent, and easier to navigate for New Zealand drivers. Through three distinct consumer-facing brands, the company addresses different parts of the RUC journey: information and analysis (RUC Hub), provider comparison (RUC Compare), and everyday retail access (RUC Pass). The company is positioning ahead of the nationwide RUC transition when all light vehicles move from fuel excise to distance-based Road User Charges.

Market Position

  • Operates three distinct consumer-facing RUC brands, each serving a different part of the driver journey
  • RUC Hub is New Zealand's most comprehensive independent RUC information platform with 60+ organisation profiles and no advertising
  • RUC Compare provides free, independent side-by-side provider comparison across price, accessibility, and customer experience
  • RUC Pass targets accessibility at scale with 2,000+ planned retail locations and discounted pass options for students and seniors
  • Positioned ahead of the 2027-2028 nationwide RUC transition to all light vehicles

Policy Positions

  • Treats understanding of RUC as a right, not a privilege - designs services so people can understand and manage RUC in different ways
  • Advocates for accessibility as choice: not every driver has the same needs, access to technology, or financial flexibility
  • Supports making RUC purchasing available through everyday retail touchpoints, not just digital-first solutions
  • Believes volume should deliver advantage - bulk purchasers should benefit from structured pricing

Notable Events

No notable events found for this organization.

Company Information

RUC ON RAILS LIMITED

Registered
Company Number

9362845

NZBN

9429053041746

Entity Type

NZ Limited Company

Incorporated

08 Aug 2025

Registered Office

Hobson Towers, 26 Hobson Street, Suite 15587, Auckland, 1010, New Zealand

Industry

M700050 - Development of customised computer software nec

Directors (2)

Adam Johnston

Dunedin, New Zealand

08 Aug 2025

Briyarne Pascoe

Dunedin, New Zealand

08 Aug 2025

Shareholders (2)

1,000,000 total shares

Adam Johnston

500,000 shares · Dunedin, New Zealand

50.00%

Briyarne Pascoe

500,000 shares · Dunedin, New Zealand

50.00%

Source: NZ Companies Office · Last checked February 2026

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Profile compiled from public sources. Last updated February 2026. Back to Market Map →