New Zealand's leading fleet optimisation consultancy, transforming fleet management and procurement through the Seven Pillars of Fleet Management Excellence.
OptiFleet is New Zealand's leading independent fleet lifecycle management consultancy, founded in 2012 in Wellington by Jack Gordon-Crosby. The company was established with a vision to transform how New Zealand organisations approach the purchase, operation, and sale of their vehicles by bringing together the disciplines of best practice fleet management and procurement into a unified framework. Applying lessons learned from over 30 years of consulting to public and private sector organisations, OptiFleet developed the Seven Pillars of Fleet Management Excellence -- a framework built around safety, sustainability, suitability, reliability, economic considerations, compliance, and transparency. The company works with New Zealand businesses of all sizes, from small and medium enterprises to large corporates and government entities, providing customised vehicle data modelling, impartial recommendations, and access to proprietary online tools. OptiFleet's core mission has evolved to focus on fleet decarbonisation, guiding clients through the transition to electric and low-emission vehicles. The company provides tailored emissions reduction roadmaps, EV suitability assessments, charging infrastructure recommendations, and CO2 reduction planning. OptiFleet also developed BestCar, a best-practice online vehicle procurement platform that is the only tool of its kind in New Zealand, allowing suppliers nationwide to bid competitively for clients' vehicle requirements based on lifecycle cost and fit-for-purpose analysis.
New Zealand's only nationwide online vehicle procurement and bidding platform. Captures fit-for-purpose requirements from buyers and pushes them to supplier members who bid via a simple online form. Consolidates all bids and calculates lifecycle cost and fit-for-purpose match, enabling buyers to select vehicles best suited to their requirements. Not a broker -- facilitates informed purchasing decisions.
New Zealand's first live fleet management dashboard. Cloud-based platform combining internal asset register data with external Waka Kotahi NZTA data. Features fleet profiling (class, type, age, mileage, safety ratings), real-time fleet change tracking, CO2 emissions profiles, EV conversion opportunity identification, utilisation analysis, and RUC compliance monitoring with alerts and notifications for upcoming RUC obligations.
Independent fleet optimisation services including vehicle asset audits, capital replacement planning, usage studies, specifications validation, fleet profiling, management reviews, and policy and procedure assessments. Built around the Seven Pillars of Fleet Management Excellence framework.
Tailored emissions reduction roadmaps, EV suitability assessments, charging infrastructure assessments and recommendations, CO2 reduction planning, and EV sourcing support. Projects may be eligible for EECA Low Emission Vehicles Contestable Funding.
Customised vehicle data modelling, fleet profiling and composition analysis, competitive pricing analysis, and total cost of ownership modelling for optimising fleet operations and procurement decisions.
Optimal Fleet Solutions Limited registered on 2 April 2012 (Company Number 3766901, NZBN 9429030723467) in Porirua, Wellington, by Jack (John Michael) Gordon-Crosby. Trading as OptiFleet, the company was founded with a vision to develop online tools empowering buyers to make well-informed fleet decisions.
BestCar online vehicle procurement platform launched, becoming New Zealand's only nationwide vehicle sourcing and bidding tool for fleet buyers.
Expanded fleet consulting services to include strategic fleet reviews, policy and procedure assessments, and total cost of ownership modelling for government and corporate clients.
Virtual Vehicle Register cloud platform launched, enabling organisations to run on-demand reports for evidence-based strategic fleet decisions.
Decarbonisation services expanded with electric vehicle transition roadmaps, charging infrastructure assessments, and CO2 reduction planning as NZ fleet electrification accelerated.
OptiFleet featured as a sponsor at the Net Zero New Zealand: Emissions Workshop, reflecting its position in the fleet decarbonisation ecosystem.
Continued focus on helping fleets navigate NZ's transition to universal RUC as light EVs began paying road user charges from April 2024, with RUC optimisation advice for electrifying fleets.
Managing Director & Co-Founder
Automotive engineering background with focus on design and manufacture. Worked as a procurement practitioner for an independent buying organisation. Combines automotive expertise with strong analytical skills to lead OptiFleet's strategic direction.
General Manager - Operations
Expertise in sales, client service, and procurement operations.
Lead Consultant
Road safety engineer, software programmer, and data analyst bringing technical depth to fleet consulting engagements.
Lead Data Analyst
Background in hospitality business ownership, now specialising in fleet data analysis and modelling.
Lead Software Engineer
IT professional with over 10 years' experience, responsible for OptiFleet's technology platforms including BestCar and Virtual Vehicle Register.
Lead Developer
Information Systems degree holder focused on software development for OptiFleet's digital tools.
Consultant
PhD in Zoology with a science and technical editor background, bringing analytical rigour to fleet consulting.
OptiFleet provides independent advisory services that help New Zealand fleet operators navigate the financial implications of road user charges, particularly as the country transitions toward universal distance-based pricing. With light EVs commencing RUC payments from April 2024, OptiFleet's fleet optimisation and decarbonisation consulting increasingly includes RUC cost modelling as a factor in total cost of ownership calculations, EV transition business cases, and fleet lifecycle management. The company's Virtual Vehicle Register and BestCar platform incorporate vehicle running cost analysis that accounts for RUC obligations alongside fuel, maintenance, and depreciation.
OptiFleet became the data provider for the Energy Efficiency and Conservation Authority's (EECA) Vehicle Total Cost of Ownership Calculator, a government tool that helps New Zealand businesses compare the total cost of owning electric, plug-in hybrid, petrol, and diesel vehicles.
OptiFleet launched the Virtual Vehicle Register (VVR), described as New Zealand's first live fleet management dashboard. The platform connects directly to live data feeds, enabling organisations to track fleet compliance, emissions profiles, utilisation, and EV conversion opportunities in real time.
3766901
9429030723467
NZ Limited Company
02 Apr 2012
8 St Ives Drive, Camborne, Porirua, 5026, New Zealand
M696205 - Business consultant service
John Michael Gordon-Crosby
Porirua, New Zealand
1,000 total shares
Holly Victoria Garner & John Michael Gordon-Crosby
848 shares · Porirua, New Zealand
MK Trustee 2013 Limited & Murray George Harden
100 shares · Wellington, New Zealand
John William Elwood
50 shares · Wellington, New Zealand
John Michael Gordon-Crosby
1 shares · Porirua, New Zealand
Holly Victoria Garner
1 shares · Porirua, New Zealand
Source: NZ Companies Office · Last checked February 2026
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