Represents New Zealand’s new-vehicle importers and distributors, with a voice in RUC reform, vehicle standards and transport policy.
The Motor Industry Association (MIA) represents the businesses that import and distribute new cars, vans, trucks and motorcycles in New Zealand. Based in Wellington, it brings the new-vehicle sector’s views to government and helps members understand changes to vehicle rules.
Its work combines policy advocacy with practical industry services. MIA publishes new-vehicle registration data, provides technical guidance and helps members with compliance and recalls. These services give businesses a shared view of the market and the rules affecting the vehicles they sell.
RUC is part of that policy work. MIA participates in the Ministry of Transport’s Land Transport Revenue Stakeholder Reference Group and published its submission on proposed RUC regulations on 17 June 2026. Its interest includes how a changing vehicle fleet fits into the road-funding system.
In February 2024, MIA joined five other organisations in a letter about the introduction of RUC for electric vehicles. The group accepted that EVs should contribute to road costs but challenged the proposed rates compared with the fuel tax paid by similar petrol vehicles.
Presents the views of new-vehicle importers and distributors in policy discussions and consultations.
Publishes registration statistics and market updates covering the new-vehicle sector.
Helps members interpret vehicle standards, manage recalls and meet regulatory requirements.
MIA was established as the representative body for the new-vehicle industry.
Joined the industry letter seeking a fairer balance between EV road charges and petrol taxes.
Published its RUC modernisation submission on 17 June.
Chief Executive
MIA contributes the new-vehicle industry’s perspective to RUC consultation and the Ministry’s revenue stakeholder group.
