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Geotab

Global leader in commercial telematics with 5M+ connected vehicles, an open platform with marketplace, and the #1 ABI Research ranking four years running.

Oakville, CanadaPrivate CompanyFounded 2000~2700 employees
Geotab logo
Website
5M+
Connected vehicles globally (Sep 2025)
#1
ABI Research global telematics ranking (2022-2025)
~US$1B+
Estimated annual revenue
100B+
Data points processed daily
55,000+
Customers worldwide
160+
Countries served

Overview

Geotab Inc. is the world's largest commercial telematics company by connected vehicle subscriptions, headquartered in Oakville, Ontario, Canada. Founded in 2000 by Neil Cawse, the company grew from a family-run basement operation into a global enterprise with over 2,700 employees, more than 5 million connected vehicles, and operations spanning 160+ countries. Geotab's open platform architecture -- centred on its GO hardware device and cloud-based MyGeotab software -- processes over 100 billion data points per day, providing fleet operators with real-time visibility into vehicle location, driver behaviour, fuel consumption, EV battery health, and regulatory compliance. Geotab's distinctive competitive advantage is its open ecosystem. The Geotab Marketplace offers hundreds of third-party hardware add-ons and software integrations, and the company's public SDK and API enable bi-directional data flows with enterprise systems. This approach has attracted a diverse customer base ranging from owner-operators to Fortune 500 enterprises and the US Federal Government. ABI Research has ranked Geotab as the number-one global commercial telematics vendor for four consecutive years (2022-2025). The company remains privately held and entirely founder-owned, with no outside investors. In the Australia and New Zealand market, Geotab entered through a strategic partnership with EROAD announced in October 2024. The partnership's first product, EROAD Locate, leverages Geotab's GO9 hardware to deliver a cost-effective telematics solution for light commercial vehicles. This positions Geotab within the NZ RUC ecosystem indirectly, as EROAD is the country's dominant electronic RUC provider. Geotab's technology also underpins RUC-related applications through third-party integrations such as RUC Monkey, which uses Geotab GPS data to automate off-road RUC credit claims.

Products & Services

GO9 Device

Compact OBD-II plug-in telematics device with 32-bit processor, GNSS positioning, gyroscope, accelerometer, and LTE connectivity. Records vehicle location, speed, engine data, and driver behaviour. Expandable via IOX add-ons. Variants include GO9+, GO9 RUGGED (IP68/IP69K), and GO Focus Plus AI dashcam.

MyGeotab

Cloud-based fleet management platform providing real-time vehicle tracking, driver behaviour scoring, fuel economy benchmarking, EV charge monitoring, route optimisation, maintenance scheduling, and customisable dashboards with an advanced rules engine.

Geotab Marketplace

Open ecosystem of 300+ third-party hardware and software solutions that integrate with the Geotab platform, including dash cams, asset trackers, temperature sensors, and specialised fleet applications.

Geotab SDK & API

Open-source software development kit enabling bi-directional data integration between MyGeotab and third-party enterprise systems, supporting custom applications and workflow automation.

Geotab Data & Analytics

Aggregated and anonymised fleet intelligence derived from 4M+ connected vehicles, providing benchmarking, urban mobility insights, and sustainability reporting tools.

History

00
2000

Founded by Neil Cawse and siblings in Oakville, Ontario, Canada. Initially operated from the family home.

02
2002

Introduced the GO2 fleet management device, the company's first commercial telematics hardware product.

12
2012

Launched MyGeotab, the cloud-based fleet management platform that became the company's flagship software. Partnered with Sprint for US market expansion.

17
2017

Released the GO8 device with LTE connectivity, G-force monitoring, and IOX expandability.

19
2019

Launched the GO9 device with 32-bit processor, gyroscope, and GNSS module. Surpassed 2 million connected vehicles.

21
2021

Introduced GO9+ with on-board Wi-Fi hotspot and GO9 RUGGED with IP68/IP69K rating. Surpassed 3 million connected vehicles.

22
2022

Ranked #1 global commercial telematics vendor by ABI Research for the first time. Named one of Canada's Best Managed Companies.

23
2023

Opened new headquarters in Oakville. Launched GO Focus Plus AI dashcam combining ADAS, DMS, and telematics. Exceeded 4 million connected vehicles.

24
2024

Partnered with EROAD to serve the ANZ market. Signed MoU with Kia and 42dot for connected vehicle fleet management. Named to Canada's Top Growing Companies for the sixth consecutive year.

25
2025

Surpassed 5 million connected vehicle subscriptions (September 2025). Acquired Verizon Connect's international commercial operations in Europe and Australia (October 2025), welcoming 400+ employees and significantly expanding global footprint. Ranked #1 by ABI Research for the fourth consecutive year in both commercial telematics and commercial video telematics.

Leadership

Neil Cawse

Founder & Chief Executive Officer

Electrical engineering graduate from the University of the Witwatersrand, Johannesburg. Co-founded tech consultancy Vircom in South Africa in 1994 before emigrating to Canada and launching Geotab from his basement in 2000. Sole owner with no outside investors. Named Innovator of the Year by the Globe and Mail's Report on Business.

Derek Luke

Chief Operating Officer

Leads global operations and supply chain for Geotab.

Clive Cawse

Co-Founder & Executive Vice President

Co-founding family member. One of three Cawse siblings in senior leadership roles at Geotab.

Alan Cawse

Chief Security Officer & EVP Technical Services

Co-founding family member. Responsible for cybersecurity and technical infrastructure.

Dario Murkovic

Chief Financial Officer

Leads financial strategy for the privately-held company.

RUC Involvement

Geotab does not directly operate as an approved eRUC provider in New Zealand, but its technology plays a growing role in the NZ RUC ecosystem through two channels. First, the October 2024 partnership with EROAD -- NZ's dominant eRUC provider -- positions Geotab's GO9 hardware within the ANZ compliance market via the EROAD Locate product. Second, third-party applications such as RUC Monkey use Geotab GPS data to automate off-road RUC credit calculations through geofencing and post-processed trip analysis.

Market Position

  • World's largest commercial telematics platform by connected vehicle subscriptions
  • Indirect NZ market presence via EROAD partnership (October 2024)
  • GO9 hardware underpins EROAD Locate product for ANZ light commercial fleets
  • GPS data used by third-party RUC applications (e.g., RUC Monkey) for off-road credit automation
  • Potential future role as NZ transitions to universal distance-based RUC

Policy Positions

  • Advocates for open, interoperable telematics standards in fleet management
  • Supports data-driven distance measurement as an alternative to traditional odometer-based systems
  • EROAD partnership signals commercial interest in ANZ regulatory compliance market
  • Open platform approach aligns with NZ Government's goal of enabling private-sector eRUC innovation

Notable Events

Partnership with EROAD to Enter NZ and Australian Markets (2024)

Geotab partnered with New Zealand-based EROAD to launch EROAD Locate, a cost-effective telematics solution for light commercial vehicles across New Zealand and Australia. The partnership targets the significant untapped market where only 48% of the roughly 800,000 light commercial vehicles in New Zealand use telematics.

Geotab teams up with EROAD to provide affordable solutions to fleet managers – PR NewswireEROAD Partners With Geotab To Broaden Solutions – NZX

Ranked #1 Global Commercial Telematics Vendor for Fourth Consecutive Year (2025)

ABI Research ranked Geotab as the number one global commercial telematics vendor for the fourth year running. Geotab surpassed 5 million connected vehicle subscriptions across 55,000 customers in over 160 countries, processing 100 billion data points daily.

ABI Research Ranks Geotab #1 Global Commercial Telematics Vendor for Fourth Consecutive Year – GeotabGeotab Tops ABI Research's 2025 Global Telematics Ranking – Geotab Blog

Industry-Leading EV Fleet Management Supporting 300+ Makes and Models (2023)

Geotab announced support for over 300 electric vehicle makes and models at the opening of its Automotive Innovation and Research Hub in England. The platform provides real-time data on battery charge, range, energy usage, and charging history. Its Electric Vehicle Suitability Assessment (EVSA) tool was adopted by the US General Services Administration to assess over 13,000 federal vehicles for electrification feasibility.

Geotab drives industry standard in EV fleet management with data intelligence solutions for over 300 EV makes and models – GeotabGSA, Geotab Launch EV Suitability Assessment Tool to Aid Federal Fleet Electrification – ExecutiveGov

Company Information

GEOTAB AUSTRALIA PTY LTD

Active
ACN

627 116 198

Entity Type

Australian Private Company

Incorporated

01 Jul 2018

Registered Office

NSW 2000, Australia

Source: Australian Business Register · Last checked February 2026

View on ABN Lookup

Profile compiled from public sources. Last updated February 2026. Back to Market Map →