Tier 1 connected vehicle and IoT provider for Asia-Pacific, with factory-integrated telematics in 25% of Australian trucks and mission-critical emergency services solutions.
Directed Technologies is a Victorian-owned and operated connected vehicle and IoT company, part of the Directed Group founded by Steve Siolis in 1991. Originally an automotive and consumer electronics business, the company evolved into a Tier 1 OEM telematics provider whose factory-integrated hardware is now embedded in vehicles from major manufacturers including PACCAR (Kenworth, DAF), Hino, Mercedes-Benz, and IVECO. Approximately 25% of trucks on Australian roads carry factory-fitted telematics systems designed and built by Directed Technologies, making it one of the most deeply embedded telematics providers in the region's commercial vehicle ecosystem. The company's cloud-based e.things platform manages over 2,800 vehicle fleets globally, processing 20 billion probe data points per day and managing 200 terabytes of data including live video feeds, vehicle behaviour alerts, efficiency metrics, and fault codes. Directed Technologies' telematics technology has monitored more than one billion kilometres of road travel and detected over half a million incidents, including fuel theft and vehicle rollovers. In May 2023, the company opened a $15 million Connected Mobility Innovation Centre at its Melbourne Airport headquarters, doubling its local manufacturing capacity for telematics and IoT hardware. Directed Technologies' most notable operational deployment is with Ambulance Victoria, where its deeply embedded connected vehicle IoT solutions integrate with onboard vehicle electronics and body auxiliary systems. This provides mission-critical telematics insights into emergency vehicle operation, safety system activation, occupant detection, and equipment charging status -- including remote monitoring of defibrillator battery levels. The company has a growing global footprint across New Zealand, Thailand, South Africa, Hungary, and 15 APAC countries including Japan, South Korea, Malaysia, Singapore, and Indonesia. Recent strategic moves include the 2024 acquisition of Sofihub (assisted wearable technology) and a 2025 partnership with SafetyCulture to bring OEM-embedded truck data into workplace safety platforms.
Australian-made cloud-based telematics SaaS platform. Provides real-time fleet visibility, advanced analytics, driver behaviour monitoring, video feeds, fault code monitoring, and asset management. SOC 2 Type 2 accredited for security and confidentiality. Manages 200TB of data and processes 20 billion probe data points daily.
Tier 1 factory-integrated connected vehicle hardware designed and manufactured in Melbourne for major commercial vehicle OEMs including PACCAR (Kenworth, DAF), Hino, Mercedes-Benz, and IVECO. Embedded directly into vehicle electronics at port of entry or production line.
Mission-critical IoT telematics deeply integrated with emergency vehicle onboard electronics and body auxiliary systems. Monitors vehicle operation, safety system activation, occupant detection, and equipment charging status including defibrillator batteries.
Connected wearable monitoring devices (security pendants, fall alert systems, two-way communication) integrated into the e.things platform following the 2024 Sofihub acquisition. Designed for lone worker safety in last-mile delivery and emergency services.
Integrated electronic work diary (EWD) and telematics compliance solution for Australian heavy vehicle fleets, combining Logmaster's certified EWD with Directed's OEM telematics data for real-time fatigue monitoring and NHVR regulatory reporting.
Founded by Steve Siolis as Directed Electronics, initially focused on automotive and consumer electronics distribution across Australia and New Zealand.
Expanded into telematics and connected vehicle technology, beginning development of factory-integrated OEM solutions for commercial vehicle manufacturers.
Secured factory-fit telematics contracts with major truck OEMs including Hino and PACCAR brands (Kenworth, DAF), establishing position as Tier 1 supplier.
Launched the e.things automotive cloud platform, providing fleet operators with real-time connected vehicle analytics, driver behaviour monitoring, and asset management.
Deployed deeply integrated connected vehicle IoT solution for Ambulance Victoria across 227,000 square kilometres, monitoring emergency vehicle systems including defibrillator battery status.
Opened $15 million Connected Mobility Innovation Centre at Melbourne Airport headquarters, doubling local manufacturing capacity. Surpassed 1 billion kilometres monitored and 2,000+ fleets.
Acquired Sofihub, a specialist in assisted monitoring and wearable technology, integrating wearable safety devices into the e.things platform for driver and lone worker protection. Selected by PACCAR Mexico to supply telematics and embedded fleet management for DAF trucks in Mexico. Achieved SOC 2 Type 2 accreditation for the e.things platform. Named to AFR Most Innovative Companies list.
Partnered with SafetyCulture to bring OEM-embedded truck data into workplace safety and compliance workflows. Partnered with Logmaster to launch integrated telematics and EWD compliance platform for heavy vehicle fleets under NHVR standards. Surpassed 2,800 fleets globally.
Founder & Group CEO
B.Eng in Electronics from Victoria University (1988-93). Previously Managing Director at Gridtraq and Director at STI Technologies. Founded Directed Electronics in 1991. Leads the Directed Group encompassing Directed Electronics Australia, Directed Technologies, and Directed New Zealand.
Executive Director, Directed Technologies
Leads Directed Technologies' connected vehicle and IoT division. Oversees OEM partnerships, product development, and global fleet deployments.
Global Sales Director
Leads global sales across OEM, telematics, and retail divisions.
Directed Technologies does not currently operate as an approved eRUC provider in New Zealand, but its position as a Tier 1 OEM-integrated telematics provider with factory-fitted hardware in a significant share of commercial vehicles makes it a potentially significant player as NZ transitions to universal distance-based road user charging. The company's presence across New Zealand through Directed Electronics New Zealand, combined with its capability to provide factory-embedded distance measurement at scale, positions it to participate in future RUC technology frameworks.
Directed Technologies opened its AUD$15 million Connected Mobility Innovation Centre in Melbourne, doubling local manufacturing capabilities for telematics and IoT devices. The facility manages 200 terabytes of data and processes 20 billion probe data points daily for over 2,500 vehicle fleets globally.
Directed Technologies and Logmaster launched an integrated telematics and compliance platform for heavy vehicle fleets, combining Directed's automotive cloud platform with Logmaster's certified Electronic Work Diary for real-time fatigue monitoring and automated compliance tracking.
126 066 322
Australian Private Company
01 Oct 2007
VIC 3045, Australia
Electronics, telematics, fleet tracking
Source: Australian Business Register · Last checked February 2026
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