RUC Hub
HomeWhat’s ChangingNews
OverviewRUC StatsNZ Vehicle Stats
Timeline
All ExplainersBasicsPolicyImplementationCase Studies
All ResourcesReports & StudiesPolicy DocumentsPress ReleasesTechnical StandardsOperational GuidanceData SetsBackground & CommentarySelect CommitteeMiscellaneous
OverviewAll OrganisationsEcosystem Map
RUC CheckerRUC CalculatorAll ToolsAboutContact
Tools
HomeWhat’s ChangingNews
OverviewRUC StatsNZ Vehicle Stats
Timeline
All ExplainersBasicsPolicyImplementationCase Studies
All ResourcesReports & StudiesPolicy DocumentsPress ReleasesTechnical StandardsOperational GuidanceData SetsBackground & CommentarySelect CommitteeMiscellaneous
OverviewAll OrganisationsEcosystem Map
All ToolsAboutContact
Language
Tools
RUC Hub

New Zealand’s independent source for Road User Charges news, data, market intelligence, and analysis.

100% Kiwi-owned and operated.

Navigate

  • Home
  • What’s Changing
  • News
  • Timeline
  • About
  • Contact
  • All Tools
  • RUC Checker
  • RUC Calculator

Statistics

  • Overview
  • RUC Stats
  • NZ Vehicle Stats

Explainers

  • All Explainers
  • Basics
  • Policy
  • Implementation
  • Case Studies

Resources

  • All Resources
  • Reports & Studies
  • Policy Documents
  • Press Releases
  • Technical Standards
  • Data Sets
  • Background & Commentary
  • Select Committee

Market

  • Overview
  • All Organisations
  • Ecosystem Map

© 2026 RUC Hub NZ. All rights reserved.

Terms & ConditionsPrivacy PolicyDisclaimers
Back to Market Map•

Coretex Ltd

One of only four authorised eRUC providers in New Zealand, processing over $2 million per week in road user charges.

Auckland, NZSubsidiary of EROADFounded 2015~200 employees
Coretex Ltd logo
Website
$2M+/wk
RUC transacted weekly
65,000+
Connected vehicles (pre-acquisition)
1B+
Data points processed monthly
$177M
EROAD acquisition price (2021)
4
Countries of operation
2015
Year formed

Overview

Coretex Ltd is an enterprise IoT fleet telematics company formed in 2015 through the merger of International Telematics Holdings Limited and Imarda Pty Ltd. The company provides connected hardware devices, cloud-based fleet management software, and regulatory compliance solutions across New Zealand, Australia, the USA, and Canada. Coretex is one of only four authorised electronic RUC providers in New Zealand and processes over $2 million per week in road user charges on behalf of the Crown. In December 2021, EROAD acquired Coretex for NZ$177.2 million, and the combined entity now handles approximately 88.6% of all electronic RUC licences issued in New Zealand. Coretex continues to operate as a brand under EROAD, with its products - particularly CoreHub hardware and the Coretex 360 platform -forming the basis of EROAD's next-generation offering.

Products & Services

Coretex 360 Platform

Cloud-based fleet management platform providing real-time vehicle tracking, telemetry (RPM, fuel, brake status), geofencing, job management with configurable workflows, and comprehensive reporting.

CoreHub

In-cab IoT hardware device that connects to the engine management system and transforms the vehicle into an IoT hub with wireless sensors. CoreHub Xtreme variant for harsh environments.

CoreRUC (Heavy)

eRUC solution for heavy vehicles using the TMU750 device with LCD colour display. Automated RUC licence purchasing and second-by-second GPS tracking for off-road claims.

CoreRUC Light

Self-install eRUC for light commercial vehicles - plug-and-play with ePaper windscreen display. Automates RUC purchasing and maximises off-road refund claims.

Cold Chain Monitoring

CoreHub Xtreme for refrigerated transport with remote monitoring, two-way reefer control, and up to six door sensors. CoreTemp AI-powered SaaS for temperature compliance.

Smart Waste

Telematics solution for waste and recycling operators with electronic route sheets, proof of service, RFID tag data, and driver compliance tools. Evolved from the 2015 Air-Trak acquisition.

History

05
2005

International Telematics Holdings Limited (ITHL) founded by the Marris family in New Zealand, developing in-cab telematics hardware.

07
2007

Imarda Pty Ltd founded by Selwyn Pellett and Neil Richardson in Auckland through acquisition of SmartTrack and Prolificx.

15
2015

Coretex Limited registered on 19 February 2015 (Company Number 5604490, NZBN 9429041618851), originally as Marshal Limited (renamed to Coretex Limited on 29 April 2015). Formed through the merger of International Telematics Holdings and Imarda. Milford Active Growth Fund invests $6 million.

15
2015

Coretex acquires US-based Air-Trak, entering the waste and recycling telematics market.

17
2017

eRUC capability launched on the Coretex 360 platform, becoming an authorised electronic RUC provider.

19
2019

CoreRUC Light launched - first eRUC solution specifically designed for light commercial vehicles (utes, vans, farmer fleets).

20
2020

Partnership with SkyBitz for complete cold chain visibility combining reefer monitoring with trailer tracking.

21
2021

EROAD announces acquisition of Coretex for up to $188 million (July). Commerce Commission clears the deal (November). Acquisition completes 1 December.

22
2022

Post-acquisition integration begins. EROAD CEO Steven Newman departs. Mark Heine appointed CEO.

24
2024

Selwyn Pellett (Coretex co-founder) resigns from EROAD board. Coretex brand continues operating under EROAD.

Leadership

Selwyn Pellett

Co-founder (via Imarda)

32 years leading NZ tech companies. Co-founded Endace (sold for US$156M). NZ Hi-Tech Hall of Fame inductee (2009). Served on EROAD board 2021–2024.

Dean Marris

Co-founder (via International Telematics)

Co-founded ITHL in 2005. Post-acquisition became EROAD's Chief Data Science Officer and EVP Construction.

Craig Marris

Co-founder / President North America

Co-founded ITHL. Based in the US since 2006. Led North American expansion and distribution.

Mark Heine

CEO (EROAD, parent company)

Since 2022

Oversees all Coretex operations as CEO of the combined EROAD/Coretex entity.

RUC Involvement

Coretex is one of only four authorised electronic RUC providers in New Zealand. The company transacts more than $2 million per week in road user charges on behalf of the Crown. Post-acquisition by EROAD, the combined entity processes approximately 88.6% of all electronic RUC licences issued - by far the dominant position in the market.

Market Position

  • One of four authorised eRUC providers in New Zealand
  • Transacts over $2 million per week in RUC
  • Combined EROAD/Coretex handles 88.6% of all electronic RUC licences
  • Offers both heavy vehicle (CoreRUC) and light vehicle (CoreRUC Light) eRUC solutions

Policy Positions

  • Coretex's eRUC solutions support both heavy and light vehicle compliance
  • CoreRUC Light was the first eRUC product specifically targeting light commercial vehicles - a key enabler for universal RUC
  • Second-by-second GPS tracking enables automatic off-road RUC refund claims, a major value proposition for rural operators

Notable Events

Commerce Commission Scrutiny of EROAD Acquisition (2021)

The Commerce Commission raised preliminary concerns that the EROAD/Coretex merger could substantially lessen competition in the eRUC market, given both were authorised providers. After detailed investigation, the Commission cleared the deal in November 2021, finding that rival providers and alternative eRUC systems provided sufficient competitive constraint.

Commerce Commission grants clearance for EROAD to acquire CoretexRegulator raises merger concerns – Autofile

Turbulent Post-Acquisition Period (2022–2023)

Following the acquisition, EROAD posted a $48 million loss in FY2022 and $35 million loss in FY2023. CEO Steven Newman departed, the share price fell from ~$5.50 to $0.45, and headcount was reduced from ~650 to ~450. The integration proved more challenging than anticipated, though the combined entity returned to profitability under new CEO Mark Heine in FY2025.

New Eroad boss on what went wrong – NZ HeraldEroad's founder and CEO resigns - shares slump – BusinessDesk

Company Information

CORETEX LIMITED

Registered
Company Number

5604490

NZBN

9429041618851

Entity Type

NZ Limited Company

Incorporated

19 Feb 2015

Registered Office

Level 3, 260 Oteha Valley Road, Albany, Auckland, 0632, New Zealand

Industry

J592135 - GPS data recording and analysis service

Directors (2)

Ksenija Chobanovich

Auckland, New Zealand

21 Feb 2025

Konrad Stempniak

Dolans Bay, Australia

17 Mar 2023

Shareholders (1)

88,249,207 total shares

EROAD Financial Services Limited

88,249,207 shares · Albany, New Zealand

100.00%

Source: NZ Companies Office · Last checked February 2026

View on Companies Register

Shareholder Analysis

Analysis of notable corporate and institutional shareholders. Individual shareholders are excluded.

EROAD Group

EROAD Financial Services Limited

Intermediate Holding Subsidiary

A NZ-registered holding company created by EROAD Limited specifically to hold its NZ$177.2 million acquisition of Coretex in December 2021. It sits between the NZX/ASX-listed parent EROAD Limited and the operating subsidiary, ring-fencing acquisition debt and IP. EROAD Financial Services has no independent operations.

Website

EROAD

EROAD Limited

Traced via research
NZX/ASX-Listed Parent

Auckland-headquartered telematics company dual-listed on the NZX (ERD) and ASX. Founded in 2009, EROAD launched the world's first nationwide electronic road user charging system in NZ. Provides fleet safety, compliance, and management solutions in NZ, Australia, and North America. Acquired Coretex in 2021 to accelerate North American expansion. The combined entity handles approximately 88.6% of all electronic RUC licences issued in New Zealand.

Website

Profile compiled from public sources. Last updated February 2026. Back to Market Map →