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Carma Technology

Smartphone-based GPS tolling, HOV verification, road user charging and dynamic road pricing without dedicated roadside hardware.

Austin, Texas, IrelandPrivate CompanyFounded 2007
Carma Technology logo
Website
1M+
Monthly transactions (DFW)
120 mi
DFW managed lane network
80,000
GoCarma users in Dallas-Fort Worth
41,000+
Texas RUC pilot participants
64M+
Miles captured (Texas pilot)
86%
User satisfaction rating

Overview

Carma Technology Corporation develops smartphone-based road pricing for GPS tolling, HOV verification, road user charging and congestion-pricing programmes. Founded in Ireland in 2007 by Sean O'Sullivan, it evolved from a ridesharing application into the GoCarma road-pricing platform. GoCarma automatically detects eligible travel using smartphone location and integrates with agency transaction systems. In Dallas-Fort Worth, about 80,000 people use it for HOV toll discounts across the 120-mile TEXpress managed-lane network. Carma has also been selected for Louisiana DOTD's 16-mile I-12 managed-lanes project and has run smartphone tolling and congestion-pricing demonstrations in Seattle and New York. The Texas Miles Matter RUC pilot enrolled more than 41,000 participants and captured over 64 million miles, making it the largest US RUC pilot reported to date. Texas A&M Transportation Institute independently evaluated the programme for statewide and multi-state planning. Carma publishes a transaction cost of less than US$0.18 for its smartphone approach; that is a vendor-reported operating metric rather than a direct forecast for New Zealand.

Products & Services

GoCarma App

Hands-free smartphone application that functions as a toll tag without requiring physical hardware or roadside infrastructure. Automatically activates when entering tolled facilities, processes transactions using GPS positioning, and displays charges in real time. Available on iOS and Android. Processes over 1 million monthly transactions in Dallas-Fort Worth alone.

HOV Verification

Smartphone-based system for automatically verifying high-occupancy vehicle (HOV) compliance on managed lanes. Uses Bluetooth and smartphone sensors to detect vehicle occupancy without manual inspection. Deployed across 120 miles of DFW TEXpress lanes, reducing HOV violation leakage rates to below 2%.

GPS Tolling Platform

Cloud-based tolling solution that replaces traditional toll tags, gantries, and on-board units with smartphone GPS. Integrates with existing toll transaction processing systems. Proven at scale with two major toll operators in Dallas-Fort Worth. Per-transaction costs significantly lower than infrastructure-based alternatives.

Road User Charging (RUC)

Smartphone-based mileage tracking and billing platform for distance-based road user charges. Successfully demonstrated at unprecedented scale in the Texas Miles Matter pilot (41,000+ participants, 64 million+ miles). Hardware-free design allows agencies to adjust rules, corridors, and pricing structures quickly.

Dynamic Congestion Pricing

Location-based road pricing solution that can price any road based on real-time traffic flow, air quality, or policy objectives -- not limited to managed lanes or congestion zones. Demonstrated in New York City for Manhattan congestion pricing. Supports discounts for low-income drivers and high-occupancy vehicles.

History

07
2007

Founded by Sean O'Sullivan as a research and development division of MapFlow, an Irish GIS company. Initially focused on real-time ridesharing technology.

08
2008

Released a ridesharing app on the iPhone, matching riders to drivers in real time. One of the earliest smartphone-based mobility applications.

09
2009

Incorporated in Ireland as Avego Limited (March 2009). Directors include Sean O'Sullivan, Lawrence Mulligan, Joseph Cunningham, and Alan Moore. Associated with University College Cork.

13
2013

Rebranded from Avego to Carma, pivoting focus from ridesharing toward smartphone-based tolling and HOV verification technology.

14
2014

Lawrence Mulligan appointed CEO after O'Sullivan relocated to the US. O'Sullivan remained on the board and continued involvement through SOSV, his venture capital firm.

16
2016

Deployed GoCarma smartphone app for HOV verification on Dallas-Fort Worth TEXpress managed lanes in partnership with the North Central Texas Council of Governments (NCTCOG).

20
2020

Selected by Louisiana DOTD to operate smartphone-based tolling on I-12 managed lanes in East Baton Rouge, the 4th most congested city in the US.

22
2022

DFW operations reached milestone of processing over 1 million monthly transactions across 120-mile managed lane network, with 78,000 active commuters.

24
2024

Launched GoCarma smartphone app in New York to demonstrate fairer congestion pricing. Set up in less than 30 days with MTA support, showing real-time transaction processing across Manhattan bridges and tunnels.

26
2026

Completed the nation's largest Road Usage Charge pilot with Texas DOT and NCTCOG -- 41,000+ participants and 64 million+ miles captured, with independent evaluation by Texas A&M Transportation Institute. GoCarma also became available through the TIPS cooperative purchasing programme and was selected for Louisiana DOTD's 16-mile I-12 managed-lanes project in East Baton Rouge.

Leadership

Lawrence Mulligan

Chief Executive Officer

Appointed CEO in October 2014. Previously served as a director of Avego Limited (now Carma Technology). Has led the company's expansion into US tolling markets and transformation from a ridesharing app into a proven road pricing platform.

Sean O'Sullivan

Founder & Board Member

Irish-American serial entrepreneur. Co-founded MapInfo (IPO 1997). Founder and Managing General Partner of SOSV, a venture capital firm with $1.5 billion under management. Invested $14.1 million in Carma through SOSV. Coined the term 'Cloud Computing'.

Eoin Verling

Head of Engineering

Leads Carma's engineering team across the GoCarma platform.

Paul Steinberg

Chief Business Officer

Leads business development and partnerships across US and international markets.

Emmett Murphy

Chief Product Officer

Oversees product strategy for GoCarma's tolling, HOV, and RUC platforms.

RUC Involvement

Carma Technology has demonstrated the most scalable smartphone-based RUC solution in the United States. The company's January 2026 Texas RUC pilot was the largest ever conducted in the US, enrolling 41,000+ participants and capturing 64 million+ miles -- exceeding the combined scale of all prior US RUC pilots. The independent evaluation by Texas A&M Transportation Institute confirmed that per-user administrative costs decline sharply at higher enrollment levels, addressing a key sustainability challenge for statewide RUC programs. Carma's hardware-free, infrastructure-free approach is particularly relevant to New Zealand's RUC modernisation, as the Ministry of Transport seeks third-party providers who can offer cost-effective RUC payment platforms for light vehicles from 2027.

Market Position

  • Completed the largest US RUC pilot ever (41,000+ participants, 64M+ miles) in Texas (January 2026)
  • Smartphone-only platform integrated with high-volume Dallas-Fort Worth toll transaction systems
  • Operational in three US markets: Dallas-Fort Worth, Baton Rouge, and New York
  • Hardware-free approach eliminates need for OBDII devices, toll tags, or roadside gantries
  • Per-transaction costs as low as $0.18 -- fraction of traditional toll infrastructure costs
  • Backed by SOSV ($14.1M invested), one of the world's most active climate tech investors

Policy Positions

  • Advocates smartphone-based road pricing as a fairer, more equitable alternative to gantry-based tolling systems
  • Promotes infrastructure-free tolling to dramatically reduce deployment costs and timelines (NYC demo set up in under 30 days)
  • Supports variable pricing based on real-time traffic, air quality, and equity considerations
  • Positions cloud-based RUC as the only approach that can scale cost-effectively for statewide programs
  • Advocates for HOV discount integration within toll pricing to incentivise carpooling and reduce emissions

Profile compiled from public sources. Last updated July 2026. Back to Market →