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Bonnet Limited

New Zealand's first end-to-end vehicle compliance and fleet management app, delivering NZTA data integration and automated RUC payments for over 75,000 vehicles nationwide.

Mount Maunganui, NZPrivate Limited CompanyFounded 2023
Bonnet Limited logo
Website
75,000+
Vehicles managed on the platform
#1
NZ App Store within 3 weeks of launch (Mar 2023)
3rd
Largest vehicle software platform in NZ
$360K
Annual recurring revenue (ARR)
501%
Revenue growth since 2024 raise
$4M
Pre-money valuation (2024 crowdfunding)

Overview

Bonnet Limited is a New Zealand vehicle compliance and fleet management startup founded in March 2023 by Mount Maunganui-based entrepreneur Steph Kennard and CTO Dave Webb. The company developed an app-based platform that connects directly to NZTA data, allowing users to simply enter their licence plate to instantly retrieve WOF, COF, registration, and Road User Charges information. What began as a simple compliance reminder tool has rapidly grown into New Zealand's third-largest vehicle software platform, with over 75,000 vehicles now managed through the system. Bonnet's core innovation in the RUC space is its 'set and forget' automatic RUC payment feature, which allows vehicle owners to select 1,000 km, 5,000 km, or 10,000 km increments and have the system automatically purchase new RUC licences when their distance is running low. This feature became especially relevant when light electric vehicles and plug-in hybrids were required to pay RUC from April 2024, driving hundreds of daily sign-ups from EV owners seeking an easy way to manage their new obligation. The platform is free for up to five vehicles and operates on a subscription model for larger fleets, with RUC and registration purchases charged at NZTA rates plus a $6 Bonnet service fee. In October 2024, Bonnet launched an equity crowdfunding campaign on PledgeMe, raising NZ$161,903 from 99 investors at a pre-money valuation of $4 million. The company has announced plans for international expansion, starting with the UK market where they have already established data access to government vehicle systems. Notable fleet customers include Mainfreight, St John, Hirepool, NZ Police, NZ Build Group, Dunedin Airport, Mevo (car-sharing), and Victor Contractors. Bonnet is backed by Enterprise Angels (EA Fund 4) and raised strategic investment through a Catalist preference share listing at $0.825 per share. The platform also offers GPS fleet tracking, geofencing, daily trip logs, and workshop management features for automotive service providers.

Products & Services

Bonnet Personal

Free mobile app for up to five vehicles. Users enter their licence plate and Bonnet instantly retrieves NZTA data including WOF, COF, registration, and RUC status. Provides automated reminders for upcoming compliance deadlines and digitises service records. Available on iOS and Android.

Bonnet Fleet

Subscription-based fleet management platform for businesses with three or more vehicles. Includes all personal features plus a web-based dashboard for fleet administrators, dual monitoring of drivers and office staff, bulk NZTA data updates, GPS fleet tracking with live locations, geofencing, daily trip logs, and consolidated compliance reporting across the entire fleet.

Set & Forget RUC (Auto RUC)

Automated Road User Charges purchasing feature launched December 2025 as a New Zealand first. Vehicle owners choose 1,000 km, 5,000 km, or 10,000 km RUC increments and the system auto-purchases new RUC licences from NZTA when remaining distance runs low. Odometer tracking via fortnightly app notifications (free) or automatic plug-in device ($190+GST upfront, $20+GST monthly). RUC purchases at NZTA rates plus $6 Bonnet service fee and 1.5% direct debit or 3% credit card processing fee.

Set & Forget Rego

Automated vehicle registration renewal feature launched in late 2025, extending the 'set and forget' concept from RUC to registration payments. Ensures vehicles maintain continuous registration without manual intervention.

Bonnet Workshop

Software tools for automotive workshops and service centres, enabling digital management of customer vehicle records, service histories, and compliance tracking.

History

14
2014

Co-founder Steph Kennard, while working at Fiat Chrysler, identified the lack of a comprehensive vehicle compliance management tool, sparking the idea for Bonnet.

19
2019

Bonnet Limited registered on 23 January 2019 (Company Number 7224833, NZBN 9429047237667).

22
2022

Development of the Bonnet platform begins with co-founder and CTO Dave Webb.

23
2023

Bonnet app officially launched in March 2023 from Mount Maunganui. Reached #1 on the NZ App Store within three weeks, beating Google, TikTok, and Auckland Transport. Achieved 20,000 vehicles registered in the first two weeks. Completed three-month beta test with 45 fleet companies including Dunedin Airport, St John, Mevo, and Victor Contractors.

24
2024

Surpassed 55,000 vehicles by early 2024, becoming NZ's third-largest vehicle software platform. Experienced surge in EV owner sign-ups when light EV RUC exemption ended in April 2024. Launched 'set and forget' auto-purchase for RUC and registration. Web portal launched in February with 68% beta-to-paid conversion. PledgeMe crowdfunding raised NZ$161,903 from 99 investors at $4M pre-money valuation in October. Secured investment from Enterprise Angels (EA Fund 4). Listed preference shares on Catalist (NZ's growth stock exchange) at NZ$0.825/share. Announced UK expansion plans with bonnetapp.co.uk and DVLA data access.

25
2025

Continued growth to over 75,000 vehicles (5,041 paying fleet vehicles). Launched GPS fleet tracking features including daily trip logs, geofencing, and live vehicle locations. Introduced tiered premium plans for personal and fleet users. Achieved 501% revenue growth since 2024 raise, reaching approximately $360K ARR. In December 2025, announced Auto RUC and Auto Rego - a New Zealand first enabling all vehicle owners to 'set and forget' both RUC and registration payments with automatic odometer tracking via a $190+GST plug-in device.

Leadership

Steph Kennard

Co-Founder & CEO

Mount Maunganui-based entrepreneur and self-taught designer. Previously worked at FCA Fiat Chrysler (from 2014) where she identified the gap in vehicle compliance management. Majority shareholder of Bonnet Limited. Leads business strategy, growth, and public-facing operations. Featured on RNZ Nine to Noon and in NZ Herald, NZ Entrepreneur Magazine, and Bay of Plenty Business News.

Dave Webb

Co-Founder & CTO

University of Waikato graduate with over 25 years of startup experience including roles at LOVEFiLM and Zoopla in the UK. Leads the technical development of the Bonnet platform and its NZTA data integration.

David Eldor

Chairman

Board chairman providing governance and strategic oversight. Appointed director 15 April 2025.

Andy Harwood

Board Advisor

Advisory board member supporting company strategy and growth.

RUC Involvement

Bonnet is a consumer-facing vehicle compliance platform that has become one of the most accessible ways for New Zealand drivers to monitor and manage their Road User Charges. The company's core RUC feature connects directly to NZTA data to display a vehicle's current RUC status, remaining distance, and purchase history. Their 'set and forget' auto-purchase feature allows both individual and fleet vehicles to maintain continuous RUC compliance without manual intervention, purchasing new licences automatically when remaining distance runs low.

Market Position

  • Third-largest vehicle software platform in New Zealand by number of vehicles managed
  • Consumer and SME-focused RUC management, distinct from hardware-based eRUC providers
  • Over 75,000 vehicles on the platform, representing roughly 1 in 80 NZ vehicles
  • Primary growth driver was the April 2024 introduction of RUC for light EVs and PHEVs
  • Free tier for up to five vehicles creates a broad adoption base, with paid fleet subscriptions for revenue
  • Targeting 10% of NZ's 1.3 million business vehicles by 2027

Policy Positions

  • Advocates for making vehicle compliance simple and accessible to all New Zealanders
  • Positions automated RUC management as essential for the transition to universal RUC
  • Supports digital-first compliance solutions that reduce the administrative burden on vehicle owners and fleet operators

Notable Events

No notable events found for this organization.

Company Information

BONNET LIMITED

Registered
Company Number

7224833

NZBN

9429047237667

Entity Type

NZ Limited Company

Incorporated

23 Jan 2019

Registered Office

30 Marine Parade, Mount Maunganui, 3116, New Zealand

Industry

J542010 - Computer software publishing

Directors (2)

David Eldor

Auckland, New Zealand

15 Apr 2025

Stephanie Jacoba Ingrid Kennard

Mount Maunganui, New Zealand

23 Jan 2019

Shareholders (10)

5,292,561 total shares

Stephanie Jacoba Ingrid Kennard

3,110,000 shares · Mount Maunganui, New Zealand

58.76%

FKA Nominees Limited

397,139 shares · Auckland, New Zealand

7.50%

EA Nominee Limited

373,460 shares · Tauranga, New Zealand

7.06%

Piriaka Farms Limited

303,030 shares · Taumarunui, New Zealand

5.73%

Catalist Nominee Limited

301,624 shares · Auckland, New Zealand

5.70%

David Webb

236,858 shares · Tauranga, New Zealand

4.48%

Charlie and Co Agency Limited

213,930 shares · Mount Maunganui, New Zealand

4.04%

NZVC 2 LP

181,818 shares · Auckland, New Zealand

3.44%

James Alexander Cowie

114,096 shares · Blenheim, New Zealand

2.16%

Icehouse Ventures Nominees Limited

60,606 shares · Auckland, New Zealand

1.15%

Source: NZ Companies Office · Last checked February 2026

View on Companies Register

Shareholder Analysis

Analysis of notable corporate and institutional shareholders. Individual shareholders are excluded.

Flying Kiwi Angels

FKA Nominees Limited

Angel Investment Network

Flying Kiwi Angels is an Auckland-based angel investment network founded in 2014 with around 50 investors. They focus on pre-seed investments under $500K in tech startups. FKA Nominees Limited holds shares on behalf of the network's member investors. Portfolio includes Kami, Fuel50, and StretchSense.

WebsiteCompanies Register

Enterprise Angels

EA Nominee Limited

Angel Investment Network

Enterprise Angels is a Tauranga-based angel investor network launched in 2008 with 200+ members. They have invested $50M+ across 100+ NZ companies and manage 330 investors across 63 active portfolio companies. Focus areas include software (39%), hardware (26%), and agtech (23%). Portfolio includes Parrot Analytics, LawVu, UBCO, and FileInvite.

WebsiteCompanies Register

Catalist

Catalist Nominee Limited

Stock Exchange Nominee

Catalist is New Zealand's only licensed and regulated stock exchange for growth businesses, an alternative to the NZX designed for smaller companies. It facilitates capital raising and secondary share trading via auctions. Catalist Nominee Limited holds legal ownership of shares on behalf of retail and institutional investors trading on the Catalist platform.

WebsiteCompanies Register

Founder's Company

Charlie and Co Agency Limited

Digital Agency / Founder Holding

Charlie and Co Agency is the digital agency owned by Stephanie Kennard, who is also the founder and CEO of Bonnet. Originally incorporated as 'White Ice Limited' in January 2019, the company provides website design, app development, and SaaS development. This shareholding represents the founder's equity stake in Bonnet held through her own company.

WebsiteCompanies Register

NZVC Fund II

NZVC 2 LP

Venture Capital Fund

NZVC is an Auckland-based early-stage venture capital firm co-founded by Mark Pavlyukovskyy. Fund II targets $50M, investing in 50-60 founders at pre-seed to Series A with a 70% NZ focus. Key themes include AI/automation, robotics, human enhancement, and sovereignty tech. Fund I invested in 53 companies achieving a 1.5x multiple on invested capital.

Website

Icehouse Ventures

Icehouse Ventures Nominees Limited

Venture Capital

Icehouse Ventures is New Zealand's most active venture capital investor, originally founded in 2003 as Ice Angels - NZ's first angel network. They have invested $600M+ into 350+ NZ companies with over $1B in assets under management, backed by 3,000+ investors across six continents. Notable portfolio companies include Halter, Tracksuit, Partly, Hnry, and Dawn Aerospace.

WebsiteCompanies Register

Profile compiled from public sources. Last updated February 2026. Back to Market Map →